US BANK SIGNAGE
I was hired as a freelancer by Kahler Slater, a design and architecture firm, to design wayfinding and signage graphics for a new parking garage. The client, US Bank, wanted to celebrate the vibrant colors and activities that take place along the nearby lake front. The eight floors were assigned colors and activities that would best assist customers to find their way through the large structure. The elevator lobbies were then flooded with these colors and accompanying graphics to assist in wayfinding and recollection.