PAN Art Connections, Inc. (PAN Art) was founded by museum professionals who faced the day-to-day business challenge of operating a museum efficiently. PAN Art addresses this issue by creating and sourcing ready-to-exhibit collections from which museums can select to exhibit in their own venue.
PAN Art needed an identity system that was minimal and understated, while also communicating their role and appealing to the professional art world. The logo was developed with a subtle reference to their role as intermediaries, and seeks to show that they are quiet, behind-the-scenes partners. Business cards, letterhead, envelopes, marketing materials and a website were also designed and produced.
Since the company consists of representatives that work in both Europe and US, PAN Art also needed brand guidelines (excerpts shown above) to assure consistency, no matter where materials are being produced.